I recently had a project for one of my graphical business design classes to design a logo for a company’s marketing campaign. It could be for a fictional or real company, but the idea was to get experience making designs for corporate clients and used to making designs for professional companies and their marketing campaigns. In the past we have created logos for companies themselves but this time we are designing one for a marketing push.
Marketing and public relations campaigns generally have a lot different designs and logos behind them than does the company itself. Usually they have are more personal, more colorful, and a little less serious. You usually try to relate to people in marketing campaign and seek out their identification as individuals, whereas with a company logo you’re just trying to make a statement about the company. In marketing you want to communicate with the customer. Long story short, they are very different kinds of graphic design work.
I chose my project to be a campaign from the dental field. My mother has worked as an oral surgeon doing Dental implants in pontiac Michigan for most of my life, so obviously dentistry is something that is very important to me and my family. Even though I am not pursuing the same career path as my mom, I wanted to do something that I could show her afterwards, and a design highlighting the importance of preventative oral hygiene and proper dental care was just the ticket!
In my design, I tried to highlight in a fun and lighthearted way the importance of having healthy teeth. The cost of dental implant surgery in Auburn Hills Michigan can get into the tens of thousands of dollars for just one single tooth. No one has that kind of money just lying around, so taking just one or two extra minutes each day to take care of your teeth is well worth the time. If you can get people to realize that this kind of care is critical to their health, I think they will naturally be more receptive to changing their habits and starting brushing their teeth and flossing.
That’s exactly why I decided to make my design fun. People don’t want to think of old rotting teeth every time they go or hear about the dentist. They want to think happy thoughts and smile when they go there. They want to think about how they can make their smile the best smile out there.
I got an A on my assignment and I couldn’t be happier—and neither could my mom! She hung my campaign flyer in her office in the waiting area and people have made a number of positive comments already. The project turned out to be an excellent opportunity for me to explore the world of public relations design from the front and back end. I was able to be the creator of the design itself, the idea, the logo, the message, and I was able to see it put to use in a real-life business—and then get some great feedback. Not many students have such a wonderful opportunity.