A lot of people ask me what makes a good site? Is it the graphics? Is it the content? Is it the layout? What is the special formula? Well, the short answer is all of the above! But, in this post I want to go through a little more step-by-step of what I think makes a good site for public consumption. So, here we go!
I think the single most important thing to a well performing website it its layout. This goes for its architecture, its navigation, and its functionality. On any given page of a website, you should be able to access the previous page and have options that are readily available for people to keep on reading with. This can be as simple as an “other articles” button down at the bottom of the text or in the sidebar, but you need something to keep your audience reading if they want to. Don’t just have them get to a dead stop once they finish the one article.
There is nothing worse than a site with great content but terrible navigation. This turns into a nightmare for your readers and they stop interacting with your site as much as they otherwise would have if the navigation were on par.
Obviously the layout of a website is an element of design, but what I mean by design right here is the look and feel of the graphics that are displayed on your site. When I say layout, I mean the actual diagramming of the site page layout architecture.
It’s important to have a modern design to your website. Today people are becoming more and more aesthetically demanding on the Internet—especially as quality graphically content becomes more and more affordable. You will want to make sure your fonts are current fonts, not some old time looking typewriter font. You’ll want to make sure your graphics are slick and that you nav bars are rich.
Another huge part of a website today is its mobile functionality. In today’s Internet world, you either have a mobile site or you are losing out on traffic. Something like 35 percent of all Internet traffic today is done with some kind of mobile device. That is absolutely huge! And it is only going to grow, so it’d be best to invest in the technology sooner rather than later.
As unfortunate as it, I think I would have to rate content as the third of the most important parts of a good website. The old saying of “Content is King” does hold true to a certain extent but as for the first point about layout, great content doesn’t do anyone any good if people can’t access it readily or easily navigate it. Secondly, if your content looks outdated and poorly designed you will lose out some visitors. Not all, but definitely some who will go to other sites that look nicer.
But at the end of the day, content is a huge part of a website, and you really need to make sure that you are producing the best content that you can for you visitors. And this goes for your website, your email campaigns, or any of your social media profiles.