Elements of a Good Web Design

web-designA lot of people ask me what makes a good site? Is it the graphics? Is it the content? Is it the layout? What is the special formula? Well, the short answer is all of the above! But, in this post I want to go through a little more step-by-step of what I think makes a good site for public consumption. So, here we go!

Layout

I think the single most important thing to a well performing website it its layout. This goes for its architecture, its navigation, and its functionality. On any given page of a website, you should be able to access the previous page and have options that are readily available for people to keep on reading with. This can be as simple as an “other articles” button down at the bottom of the text or in the sidebar, but you need something to keep your audience reading if they want to. Don’t just have them get to a dead stop once they finish the one article.

There is nothing worse than a site with great content but terrible navigation. This turns into a nightmare for your readers and they stop interacting with your site as much as they otherwise would have if the navigation were on par.

Design

Obviously the layout of a website is an element of design, but what I mean by design right here is the look and feel of the graphics that are displayed on your site. When I say layout, I mean the actual diagramming of the site page layout architecture.

It’s important to have a modern design to your website. Today people are becoming more and more aesthetically demanding on the Internet—especially as quality graphically content becomes more and more affordable. You will want to make sure your fonts are current fonts, not some old time looking typewriter font. You’ll want to make sure your graphics are slick and that you nav bars are rich.

Another huge part of a website today is its mobile functionality. In today’s Internet world, you either have a mobile site or you are losing out on traffic. Something like 35 percent of all Internet traffic today is done with some kind of mobile device. That is absolutely huge! And it is only going to grow, so it’d be best to invest in the technology sooner rather than later.

Content

As unfortunate as it, I think I would have to rate content as the third of the most important parts of a good website. The old saying of “Content is King” does hold true to a certain extent but as for the first point about layout, great content doesn’t do anyone any good if people can’t access it readily or easily navigate it. Secondly, if your content looks outdated and poorly designed you will lose out some visitors. Not all, but definitely some who will go to other sites that look nicer.

But at the end of the day, content is a huge part of a website, and you really need to make sure that you are producing the best content that you can for you visitors. And this goes for your website, your email campaigns, or any of your social media profiles.

Designing a Good Social Media Campaign

social-mediaSocial media is all the rage these days. While the old days of digital marketing might have focused on TV ads, People are investing thousands and thousands of dollars into new and innovative social media campaigns and start ups looking to be the next Facebook or Twitter. Some have managed to do just that. Facebook bought Instagram for $1 Billion. Vine and Snapchat are also valued at hundreds of millions of dollars. Meanwhile, countless of the platforms have fallen by the wayside.

All the while, companies spend thousands on marketing on platforms that may or may not even be here tomorrow. So, how can you navigate through the social media jungle so you can get a good return on your investment? Today, I want to talk about some of the elements of setting up a good social media campaign.

The first thing you need to keep in mind when you’re setting up your social media marketing campaign is to think about the user base of the platform you’ll be using. That is, what product will you be marketing? If you’re marketing a product for people 30 years and older, it’s probably not the best idea to put money into a Vine campaign. But, for a company like Beats by Dre this would make perfect sense because their user base is a much younger audience.

Something that goes hand in hand with a platform’s user base is just how many users there are on a platform. If there aren’t very many users on a platform, it might not even be worth your investment and you should move over to one that has more interaction.

Another very important thing you need to consider is the production quality of whatever you will be promoting. For the small investment that is costs to make production quality high, it is well worth your time. For example, if you’re making a Youtube video, get a nice camera and some decent video editing software. This not only adds credibility to your product, but it also keeps people’s attention. I know, personally at least, when I see a video with nice graphics and transitions I am much more likely to sit through more of the video than one of lesser quality. If you need to hire a designer or a programmer, it’ll be worth the expense in the long run.

The next thing you must do is segment your audience, so you’re not just advertising to everyone under the sun. You want to have a very targeted audience that will bring you the highest return. This will bring in more conversions, plus it will also cost you less.

My vote on which platforms to use aren’t anything out of the ordinary. I personally think that there are really only two main platforms that are worth advertising on at the moment for your business: Facebook and Twitter. Both of these platforms are widely used by people of all age groups and have huge user bases. I don’t think you can go wrong with these two sites.

Those are the basics of setting up and designing your social media campaign. If you have any other questions, shoot me an email.

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